Small Business Saturday is a national shopping event between Black Friday and Cyber Monday that encourages consumers to shop at local businesses. Learn how to make the most of this national campaign at StayLocal’s Kick-Off Party on November 2nd. They’ll hand out FREE Shop Small swag and local PR expert Nayita Wilson, CEO of NVisions Communications and Consulting will present ideas for sales, events, and promotions to drive customers to your store on Small Business Saturday and beyond.