Video is one of the most powerful tools that small businesses can use to reach customers and inspire them to purchase. Whether you’re starting your first DIY video or 20th video, there are creative styles, techniques, and best practices that anyone can learn to create more compelling content. In this special workshop hosted by YouTube and Grow with Google, we’ll review a few different styles, hear from experts, and get you started on shooting an engaging video to beautifully showcase your product, your business, and even you!